When you look at my Guide to Homeland Marketing - I wrote it half in jest, but the story is playing out well. The use of Homeland Security in marketing is on the rise. Today's Washington Post took a visit to a recent government supply trade show to find numerous "Homeland Security Solutions" - in other words - Homeland Security has become the latest and greatest way to justify government purchasing.
Thanks to Dave Farber's IP list for the link.
CSO Magazine has just published a good article on why FUD is bad business: nobody wants to hear it.
Product marketing types take note - if you rely on FUD to sell your product, your customers will be unable to justify the expense. I especially like the comment about how CSOs who justify investments with FUD lose credibility with other executives.
IDC is hosting a breakfast briefing at the Hilton on Wednesday morning at the Networld+Interop trade show in Las Vegas. I am speaking. Here is the abstract for my talk. Email ktulman 'at' idc 'dot' com if you want to register or more details.
Wireless LANs: Luxury or Operational Nightmare?
The wireless LAN market is the hottest market in networking. However, the
business case for enterprise deployments is operationally expensive and
capitally cheap. In this discussion Abner Germanow will discuss the next
generation of enterprise class wireless LAN equipment emerging with the
goal of integrating the wireless and wired LANs to achieve operational control
and efficentcy. This presentation includes an examination of wireless gateways
vs. wireless switches vs. intelligent access points as well as an analysis of new