February 01, 2007

Guerrilla Marketing Backfires in Boston

A marketing campaign for Turner Broadcasting's Aqua Teen Hunger Force [Wikipedia] and run by the guerrilla marketing firm Interference Inc (Website down today) backfired in a big way yesterday.

Note to marketers: Stealth is dumb if your promo looks like a bomb.

Update: The Weekly Dig has one of the best post game write-ups on this incident.

Update 2: Some company was raffling one of these off at RSA, so I had a chance to look at it up close. It didn't look like a bomb unless you think a bomb is a few D batteries with duck tape and wires. Also, these things were up for TWO WEEKS before the Boston PD hit the panic button, which doesn't say much about being vigilant. The City of Boston should take the $1 million from Turner broadcasting and run.

Posted by Abner on February 1, 2007 09:57 AM


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