January 11, 2007

Not marketing security, marketing *during* security

Coming to an airport near you: advertisements in the bins they run through the X-Ray machines.

The only messaging I've seen done well in these lines is the movie the Las Vegas airport shows with movie characters demonstrating how to keep the line moving. Right, and then the guy who sings a similar set of show tunes in San Francisco.

The company pitching these is called Securitypoint Media.

Posted by Abner on January 11, 2007 11:40 AM

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