September 06, 2006

Advertising Security: Bank of America goes In-flight

On a recent United flight, I noticed Bank of America running a short 2 min? infomercial on how and why they take the security percautions that they do. BofA's sitekey is a good solution to phishing problems, but probably not something the general public understands very well. Since I was pugged into my iPod at the time I was only able to catch the last bit of the ad, but it seemed fairly clear and straight forward as well as sending people to the online resource with similar content. bankofamerica.com/seccurity

Posted by Abner on September 6, 2006 12:43 PM


Recent Entries
iPhone's SIM Locks: Hardware vs. Software vs. Lawyers
Even (or especially) contests could use a security review
Vendors Responses: Voting Machines and the Pwnie Awards
Dude "Security Rocks"
iPhone Wi-Fi Vulnerability
Harry Potter Security
iPhone Hacking & Fustrations
Let the iPhone Hacking Begin
Geer heads to Washington, Again
This Just In: DRM still doesn't work
L0pht
Phishing meets Internet Advertising
How long to unlock the iPhone Operating System?
Predictive Markets For Politics
The Irony of Phone Security Google Ads
Why Biometric Fingerprint Readers Are A Waste
How to Blag an Interview
Yet another Boston marketing flub
MAC vs. Vista Security
The latest in physical security
Data Loss Archive
Guerrilla Marketing Backfires in Boston
Hackistan
NY Times on the "Market" For Software Vulnerabilities
Not marketing security, marketing *during* security