April 14, 2003

Homeland Security: Branded

When you look at my Guide to Homeland Marketing - I wrote it half in jest, but the story is playing out well. The use of Homeland Security in marketing is on the rise. Today's Washington Post took a visit to a recent government supply trade show to find numerous "Homeland Security Solutions" - in other words - Homeland Security has become the latest and greatest way to justify government purchasing.

Thanks to Dave Farber's IP list for the link.

Posted by Abner on April 14, 2003 10:10 AM | TrackBack
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