April 12, 2003

FUD: Fear, Uncertainty, & Doubt

CSO Magazine has just published a good article on why FUD is bad business: nobody wants to hear it.

Product marketing types take note - if you rely on FUD to sell your product, your customers will be unable to justify the expense. I especially like the comment about how CSOs who justify investments with FUD lose credibility with other executives.

Posted by Abner on April 12, 2003 02:42 PM | TrackBack
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