April 12, 2003
FUD: Fear, Uncertainty, & Doubt
CSO Magazine has just published a good article on why FUD is bad business: nobody wants to hear it.
Product marketing types take note - if you rely on FUD to sell your product, your customers will be unable to justify the expense. I especially like the comment about how CSOs who justify investments with FUD lose credibility with other executives.Posted by Abner on April 12, 2003 02:42 PM | TrackBack