March 06, 2003

4 Digits

According to the Washington Post, Visa receipts will soon show a lot less credit card information. Receipts will no longer show expiration dates and the card number will be limited to the last 4 digits.

All this to help curtail identity theft. I'd love to see Visa's analysis of how many identity thieves use the information from receipts to obtain credit card numbers and how this effort helps.

From a marketing and PR standpoint, it's certainly a good move - I wonder if Visa's lawyers determined the card numbers and expiration dates on receipts represent a liability risk?

Many point of sale (POS) terminals will have to be updated to comply with the new policy. Verifone, Trintech, and Hypercom should see some nice bumps in spending.

Posted by Abner on March 6, 2003 04:25 PM | TrackBack
Comments ARE BROKEN Send email instead - Thanks!


Recent Entries
iPhone's SIM Locks: Hardware vs. Software vs. Lawyers
Even (or especially) contests could use a security review
Vendors Responses: Voting Machines and the Pwnie Awards
Dude "Security Rocks"
iPhone Wi-Fi Vulnerability
Harry Potter Security
iPhone Hacking & Fustrations
Let the iPhone Hacking Begin
Geer heads to Washington, Again
This Just In: DRM still doesn't work
L0pht
Phishing meets Internet Advertising
How long to unlock the iPhone Operating System?
Predictive Markets For Politics
The Irony of Phone Security Google Ads
Why Biometric Fingerprint Readers Are A Waste
How to Blag an Interview
Yet another Boston marketing flub
MAC vs. Vista Security
The latest in physical security
Data Loss Archive
Guerrilla Marketing Backfires in Boston
Hackistan
NY Times on the "Market" For Software Vulnerabilities
Not marketing security, marketing *during* security